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Tumble-dryer effect what? You put your laundry in the tumble dryer and what happens next? It comes out all crumpled, but fresh! That’s how I…

What is Sales Enablement? Sales Enablement is a rather new concept of having a team or a person in your organisation that is solely responsible…

Your last sales meeting. Do you remember? So it’s finally time. After a successful analysis of the market, you’ve found a company that requires your…

Structure – Is it important for those of us who work with sales? What is structure, actually? An initial reaction can be that it sounds…

Value based selling has become the norm. And my value message is perhaps the most important thing I have as a salesperson. My value message…