---
title: AI & People in Sales | Keynote by Oliver Lopez
description: When AI does more, what makes you valuable? A keynote on AI in sales, customer value and human judgement for sales leaders and commercial teams.
image: https://oliverlopez.se/hubfs/raw_assets/public/oliver-curious-2026/images/social-en.png
---

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AI & PEOPLE IN SALES · OLIVER LOPEZ

# When AI does more. What makes you valuable?

What should you automate, and where does the customer still need you?

A keynote for sales leaders and commercial teams who want to use AI with purpose while strengthening the judgement, understanding and trust they bring to customers.

[Discuss your event ↗](https://oliverlopez.se/en/speaking/ai-and-human-value#enquire)

![Oliver Lopez on stage](https://oliverlopez.se/hubfs/raw_assets/public/oliver-curious-2026/images/DSC00698.jpg)

START WITH THE CUSTOMER

## More output. Or a better conversation?

AI can help a team prepare, analyse and produce more. The question is whether that makes the customer's experience better. Automating a weak approach can simply create more of it.

Oliver explores where AI can support the sales process, what needs human review and how to avoid losing relevance as you increase the pace.

### What your audience takes away

- Questions for choosing AI applications based on customer value rather than novelty.
- A way to distinguish useful preparation and automation from work that needs judgement and dialogue.
- A starting point for a focused experiment with a clear purpose, human responsibility and a way to evaluate the result.

THREE QUESTIONS FOR YOUR TEAM

## Choose what deserves to be automated.

01

### Where can AI help?

Consider preparation, research and follow-up. What would make a real difference to the team and the customer?

02

### Where must people stay involved?

Examine assumptions, understand context and take responsibility for what you say and recommend.

03

### What will you test first?

Choose one use case. Agree what good looks like, who reviews the output and what you want to learn.

The focus is commercial judgement and customer relationships. Examples and emphasis are agreed around your team’s starting point.

OLIVER ON STAGE

## See Oliver on stage.

A minute on stage at INBOUND 2017: sales, marketing and building value.

[Discuss your event ↗](https://oliverlopez.se/en/contact?hsLang=en)

![Oliver Lopez speaking at INBOUND 2017](https://oliverlopez.se/hs-fs/hubfs/raw_assets/public/oliver-curious-2026/images/speaker-reel-en.jpg?width=1920&height=1080&name=speaker-reel-en.jpg)▶

[Watch on YouTube ↗](https://www.youtube.com/watch?v=s4qOmK8e6AI)

FEEDBACK FROM A PREVIOUS ENGAGEMENT

> “I can recommend Oliver as a speaker for larger kick-offs or events for sales and marketing organizations that want to be at the leading edge when it comes to how one best combines the digital with the traditional.”

**Mia Martinsson**  
Director Corporate Governance at OKQ8

Quote and role as credited on the previous website.

BEFORE YOU BOOK

## Questions about the keynote.

Do we need technical knowledge?

The keynote is aimed at commercial teams and leaders. It focuses on sales, customer value and decisions rather than programming.

Is this a course in a particular AI tool?

The focus is how to think about and use AI in the sales process. Any tool-specific demonstrations or training would need to be agreed separately.

How is this different from the growth keynote?

This keynote focuses on AI and the human role in sales. The growth keynote examines the broader commercial structure across six connected areas.

Can it be adapted and delivered in either language?

Yes. We agree the audience, focus and format together. Oliver delivers in English or Swedish.

LET’S MAKE IT A GOOD CONVERSATION

## Start with your idea.

Tell me about your event, your audience and the conversation you want to start.

Include your preferred date, location and keynote topic. A few lines are enough to begin.

You can also [email Oliver](mailto:oliver@oliverlopez.se) or call [+46 76 783 64 00](tel:+46767836400).

[Read the privacy policy ↗](https://oliverlopez.se/privacy-policy?hsLang=en)

[![Oliver Lopez](https://oliverlopez.se/hubfs/raw_assets/public/oliver-curious-2026/images/oliver-logo-white.svg)](https://oliverlopez.se/en/?hsLang=en)

A MORE CURIOUS WORLD

Stockholm · Marbella

[About](https://oliverlopez.se/en/about-me?hsLang=en)[Contact](https://oliverlopez.se/en/contact?hsLang=en)[For organisers](https://oliverlopez.se/en/for-organisers?hsLang=en)[Book (in Swedish)](https://oliverlopez.se/sv/bok/skapa-varde-eller-do?hsLang=en)

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