---
title: Sell Value or Die | Sales Keynote by Oliver Lopez
description: A keynote for CEOs, sales leaders and commercial teams on customer value, better sales conversations and becoming relevant to the buyer.
image: https://oliverlopez.se/hubfs/raw_assets/public/oliver-curious-2026/images/social-en.png
---

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English

- [Svenska](https://oliverlopez.se/sv/forelasningar/skapa-varde-eller-do)
- [English](https://oliverlopez.se/en/speaking/sell-value-or-die)

SALES KEYNOTE · OLIVER LOPEZ

# Sell Value or Die.

Why should a customer choose you?

A keynote for CEOs, sales leaders and commercial teams who want to move beyond products and features and become more relevant to their customers.

[Discuss your event ↗](https://oliverlopez.se/en/speaking/sell-value-or-die#enquire)

![Oliver Lopez](https://oliverlopez.se/hubfs/raw_assets/public/oliver-curious-2026/images/DSC00698.jpg)

FROM PRODUCTS TO CUSTOMER VALUE

## Give the customer a reason to care.

Your team knows the offer inside out. But the buyer is thinking about their own priorities, risks and decisions. This keynote explores what changes when you start there.

### What your audience takes away

- **Better questions.** Uncover the priorities and decision criteria behind the customer's request.
- **A clearer value conversation.** Connect what you offer to the business problem the customer wants to solve.
- **A more relevant role.** Explore how to contribute insight and judgement throughout the buying process.

### Four questions to bring back to the team

1. What do you do?
2. Who is it for?
3. How do you do it?
4. Why does it matter to the customer?

Suitable for sales kick-offs, leadership meetings and commercial team events. We agree the angle and focus around your audience and the conversation you want to start.

OLIVER ON STAGE

## See Oliver on stage.

A minute on stage at INBOUND 2017: sales, marketing and building value.

[Discuss your event ↗](https://oliverlopez.se/en/contact?hsLang=en)

![Oliver Lopez speaking at INBOUND 2017](https://oliverlopez.se/hs-fs/hubfs/raw_assets/public/oliver-curious-2026/images/speaker-reel-en.jpg?width=1920&height=1080&name=speaker-reel-en.jpg)▶

[Watch on YouTube ↗](https://www.youtube.com/watch?v=s4qOmK8e6AI)

A CLIENT’S PERSPECTIVE

> “A huge thank you, Oliver Lopez, for an INCREDIBLY inspiring presentation about value creation! Today, we feel enlightened and filled with new and exciting insights!”

**Marie Berner Moberg**  
Managing Director, Dun & Bradstreet

CONTINUE THE CONVERSATION

## The book behind the question.

Explore the ideas further in Oliver’s Swedish-language book *Skapa värde eller dö*.

[Read about the book ↗](https://www.structsales.se/bok/skapa-varde-eller-do)

![Skapa värde eller dö, Oliver Lopez](https://oliverlopez.se/hubfs/raw_assets/public/oliver-curious-2026/images/Oliver-Structsales_501.jpg)

BEFORE YOU BOOK

## Questions about the keynote.

Who is this keynote for?

CEOs, sales leaders and commercial teams who want to strengthen the way they understand and communicate customer value.

Is it available in English and Swedish?

Yes. Oliver delivers the keynote in English or Swedish. Let us know which language your audience prefers.

Can it be adapted to our event?

Yes. We discuss your audience, business context and objectives before agreeing the focus and format.

How do we check availability and price?

Use the enquiry form below and include your event date, location and audience. Oliver will follow up to discuss the scope and a quote.

LET’S MAKE IT A GOOD CONVERSATION

## Start with your idea.

Tell me what you have in mind and what you would like to discuss.

For a keynote, include your preferred date, location and audience. For a business enquiry, share the challenge you are facing and what you want to change.

A few lines are enough to start. I’ll reply by email.

[Read the privacy policy ↗](https://oliverlopez.se/privacy-policy?hsLang=en)

[![Oliver Lopez](https://oliverlopez.se/hubfs/raw_assets/public/oliver-curious-2026/images/oliver-logo-white.svg)](https://oliverlopez.se/en/?hsLang=en)

A MORE CURIOUS WORLD

Stockholm · Marbella

[About](https://oliverlopez.se/en/about-me?hsLang=en)[Contact](https://oliverlopez.se/en/contact?hsLang=en)[For organisers](https://oliverlopez.se/en/for-organisers?hsLang=en)

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