--- title: Oliver Lopez | Keynotes on Sales, AI & Commercial Growth description: Keynotes for CEOs, sales leaders and commercial teams on customer value, AI and predictable growth. Explore the topics, watch Oliver on stage and enquire. image: https://oliverlopez.se/hubfs/raw_assets/public/oliver-curious-2026/images/social-en.png --- [Skip to content](https://oliverlopez.se/en/speaking#main) [![Oliver Lopez](https://oliverlopez.se/hubfs/raw_assets/public/oliver-curious-2026/images/oliver-logo-white.svg)](https://oliverlopez.se/en/?hsLang=en) Menu☰ [Speaking](https://oliverlopez.se/en/speaking?hsLang=en)[Commercial Architects](https://oliverlopez.se/en/#business)[Life2.0](https://oliverlopez.se/en/life2?hsLang=en)[About](https://oliverlopez.se/en/about-me?hsLang=en)[Contact](https://oliverlopez.se/en/contact?hsLang=en)[For organisers](https://oliverlopez.se/en/for-organisers?hsLang=en) English - [Svenska](https://oliverlopez.se/sv/forelasningar) - [English](https://oliverlopez.se/en/speaking) SPEAKING / OLIVER LOPEZ # A different perspective. *A room alive.* Keynotes on customer value, AI and commercial growth for CEOs, sales leaders and commercial teams. I challenge familiar assumptions and connect big questions with the decisions your audience faces at work. [Ask about availability ↗](https://oliverlopez.se/en/speaking#enquire) ![Oliver Lopez speaking on stage](https://oliverlopez.se/hubfs/raw_assets/public/oliver-curious-2026/images/DSC00698.jpg) THREE KEYNOTES ## What conversation does your team need? 01 ### Sell Value or Die **For sales leaders and commercial teams.** Move the conversation from products and features to the value your customer needs. Your audience takes away - Questions that uncover customer priorities. - A clearer connection between your offer and the buyer’s goals. - Ideas for a more relevant next sales conversation. [Explore this keynote ↗](https://oliverlopez.se/en/speaking/sell-value-or-die?hsLang=en) 02 ### When AI does more. What makes you valuable? **For leaders and teams exploring AI.** Choose where AI can help and where human judgement, understanding and trust matter. Your audience takes away - A way to discuss AI through real customer needs. - Questions that distinguish useful automation from human judgement. - A starting point for choosing what to try next. [Explore this keynote ↗](https://oliverlopez.se/en/speaking/ai-and-human-value?hsLang=en) 03 ### Predictable growth. Without breaking things. **For CEOs and commercial leadership teams.** Connect business goals, value proposition, customers, processes, organisation and systems. Your audience takes away - A view of the six parts of your commercial architecture. - Questions that reveal where the parts fail to connect. - A basis for choosing your next priority. [Explore this keynote ↗](https://oliverlopez.se/en/speaking/predictable-growth?hsLang=en) All keynotes are available in English and Swedish. We agree the focus and format together. ![Oliver Lopez on stage](https://oliverlopez.se/hs-fs/hubfs/raw_assets/public/oliver-curious-2026/images/DSC00696.jpg?width=900&height=600&name=DSC00696.jpg)![Oliver Lopez at INBOUND](https://oliverlopez.se/hs-fs/hubfs/raw_assets/public/oliver-curious-2026/images/speaker-reel-en.jpg?width=900&height=600&name=speaker-reel-en.jpg)![Oliver Lopez](https://oliverlopez.se/hs-fs/hubfs/raw_assets/public/oliver-curious-2026/images/DSC_6704.jpg?width=900&height=600&name=DSC_6704.jpg) OLIVER ON STAGE ## Get a feel for the room. Explore more stage clips ![](https://oliverlopez.se/hubfs/raw_assets/public/oliver-curious-2026/images/DSC00698.jpg)▶ CLOSERS ONLY / STOCKHOLM / 18 SECONDS ### Stepping into the room. [Watch on YouTube ↗](https://www.youtube.com/watch?v=h2Q01ckEGEc) ![](https://oliverlopez.se/hubfs/raw_assets/public/oliver-curious-2026/images/DSC00696.jpg)▶ ON STAGE ### Thrive on tension [Watch on YouTube ↗](https://www.youtube.com/watch?v=N6StKbo4tWY) ![](https://oliverlopez.se/hubfs/raw_assets/public/oliver-curious-2026/images/DSC00698.jpg)▶ FULL KEYNOTE / INBOUND 2017 ### Building value [Watch on YouTube ↗](https://www.youtube.com/watch?v=ClOtrNUhq2A) MAKE IT YOUR EVENT ## A good conversation starts before I step on stage. ### The audience. Who is in the room, and what are they facing right now? ### The question. What would you like people to think, discuss or do differently afterwards? ### The setting. Send your preferred date, location, language and format in the enquiry below. That gives us a starting point for discussing availability and the right focus. [Already planning an event? Material for organisers ↗](https://oliverlopez.se/en/for-organisers?hsLang=en) BEFORE YOU BOOK ## Good questions. Clear answers. What does a keynote cost? Ask for a quote for your event. Share the date, location, audience and preferred format so we can discuss the scope, preparation and any travel involved. Can the talk be adapted to our audience? We agree the angle and focus around your audience and their current challenges. Tell me what you want people to think, discuss or do differently afterwards. Which language can we request? Include your preferred language (English or Swedish) in your enquiry. We confirm the language as part of the event brief. How long is the session? Share the time available and whether you want a Q&A or workshop element. We agree the format and timing before booking. What is the next step? Send your preferred date, location and a few lines about the audience. We start by discussing availability and fit. For biographies, photos and practical preparation, see the page for organisers. YOUR NEXT EVENT ## What are you planning? Tell me a little about your audience and event. Your date does not need to be confirmed. I’ll reply by email so we can discuss availability and the right focus for your audience. [Read the privacy policy ↗](https://oliverlopez.se/privacy-policy?hsLang=en) SELECTED CLIENTS ## In their *own words.* ![SPP](https://oliverlopez.se/hs-fs/hubfs/3.png?width=188&height=158&name=3.png) ![Hoist Group](https://oliverlopez.se/hs-fs/hubfs/12.png?width=188&height=158&name=12.png) ![ProSales](https://oliverlopez.se/hs-fs/hubfs/5.png?width=188&height=158&name=5.png) ![Knightec](https://oliverlopez.se/hs-fs/hubfs/10.png?width=188&height=158&name=10.png) ![Svea](https://oliverlopez.se/hs-fs/hubfs/2.png?width=188&height=158&name=2.png) ![Scandic](https://oliverlopez.se/hs-fs/hubfs/4.png?width=188&height=158&name=4.png) ![OKQ8](https://oliverlopez.se/hs-fs/hubfs/9.png?width=188&height=158&name=9.png) ![pwc](https://oliverlopez.se/hs-fs/hubfs/6.png?width=188&height=158&name=6.png) ![Aftonbladet](https://oliverlopez.se/hs-fs/hubfs/15.png?width=188&height=158&name=15.png) ![Telia](https://oliverlopez.se/hs-fs/hubfs/1.png?width=188&height=158&name=1.png) ![IHM Business School](https://oliverlopez.se/hs-fs/hubfs/11.png?width=188&height=158&name=11.png) ![Prevas](https://oliverlopez.se/hs-fs/hubfs/7.png?width=188&height=158&name=7.png) ![PE Accounting](https://oliverlopez.se/hs-fs/hubfs/8.png?width=188&height=158&name=8.png) ![Bonnier](https://oliverlopez.se/hs-fs/hubfs/14.png?width=188&height=158&name=14.png) Feedback from previous engagements. Roles as originally credited. > “A huge thank you, Oliver Lopez, for an INCREDIBLY inspiring presentation about value creation! Today, we feel enlightened and filled with new and exciting insights!” **Marie Berner Moberg**Managing Director, Dun & Bradstreet > “I can recommend Oliver as a speaker for larger kick-offs or events for sales and marketing organizations that want to be at the leading edge when it comes to how one best combines the digital with the traditional.” **Mia Martinsson**Director Corporate Governance at OKQ8 More references and previous engagements FROM PREVIOUS ENGAGEMENTS ## Different teams. Real conversations. ### IT-Total **The brief.** Therese Falkbåge brought Oliver in to discuss how sales had changed and how the team could meet customers during their decision-making process. **The focus.** Challenge familiar thinking and develop conversations around customer value, rather than getting stuck in products and services. Based on the reference from Therese Falkbåge, credited as Head of Marketing. Her original words appear below. ### Basefarm **The engagement.** Håkan Palmbäck engaged Oliver to speak to his sales team and provide coaching over a period of time. **The feedback.** Håkan described gaining tools and methods for more relevant customer interactions, combining an understanding of digital technology with traditional sales techniques. Based on the reference from Håkan Palmbäck, credited as Head of Business Development & Lead Generation. His original words appear below. > “I discovered Oliver at The Sales Conference and appreciated his deep understanding of B2B sales and how he has combined it with digitalization. In his presentations, Oliver is insightful, challenging, and at the same time, light-hearted. It's easy to grasp Oliver's message; he presents his experiences and topics in a concrete and entertaining way.” **Jens Boisen**Head of Account managers, Athenas Talare Sverige > “We have used Oliver as a lecturer on two occasions at the sales conference, and we have also engaged him in other contexts as a speaker. What makes him such a good speaker is that he is well-read, provides concrete tips and presents challenges, always with a touch of humour. I can warmly recommend Oliver Lopez as a speaker for kick-offs, management meetings or customer events when sales are in focus.” **Henrik Broman**Founder of ProSales Institute AB > “I had decided to bring in Oliver to talk about how sales have changed and how we can meet customers during their decision-making process in a manner that was both challenging and that encouraged development. Oliver’s mantra is that as sales reps, we must deliver value and not become bogged down in our line of products and services, actually becoming a valuable asset for the customer!” **Therese Falkbåge**Head of Marketing, IT-Total > “I engaged Oliver to speak to my sales team and to even provide coaching for a time. We obtained tools and methods for becoming even more relevant in interacting with our customers. Oliver’s strength is in the combination of understanding how the new digital technologies affect sales but without abandoning traditional techniques. Both Oliver and I are convinced that the telephone is still the most important tool in sales. I would recommend Oliver as a lecturer/coach to those sales organizations that want to understand what works today and in the future when it comes to sales.” **Håkan Palmbäck**Head of Business Development & Lead Generation, Basefarm OLIVER ON STAGE ## See Oliver on stage. A minute on stage at INBOUND 2017: sales, marketing and building value. [Discuss your event ↗](https://oliverlopez.se/en/contact?hsLang=en) ![Oliver Lopez speaking at INBOUND 2017](https://oliverlopez.se/hs-fs/hubfs/raw_assets/public/oliver-curious-2026/images/speaker-reel-en.jpg?width=1920&height=1080&name=speaker-reel-en.jpg)▶ [Watch on YouTube ↗](https://www.youtube.com/watch?v=s4qOmK8e6AI) YOUR EVENT. YOUR AUDIENCE. ## Find your keynote. Three questions about your audience and what you want to spark. Get a suggestion straight away. No email required. [Explore all keynotes ↗](https://oliverlopez.se/en/speaking#speaking-topics) Who will be in the audience? Leadership teamSales organisationMixed organisationCustomers and partners Which challenge do you want to address? Make customer value clearerMove from AI talk to actionConnect the parts of growth What should your audience take away? New perspectivesA shared languagePractical next steps Back Next question A suggestion for your event ### Sell Value or Die Move the conversation from products and features to the value your customer needs. - Questions that uncover customer priorities. - A clearer connection between your offer and the buyer’s goals. - Ideas for a more relevant next sales conversation. [Explore this keynote ↗](https://oliverlopez.se/en/speaking/sell-value-or-die?hsLang=en) ### When AI does more. What makes you valuable? Choose where AI can help and where human judgement, understanding and trust matter. - A way to discuss AI through real customer needs. - Questions that distinguish useful automation from human judgement. - A starting point for choosing what to try next. [Explore this keynote ↗](https://oliverlopez.se/en/speaking/ai-and-human-value?hsLang=en) ### Predictable growth. Without breaking things. Connect business goals, value proposition, customers, processes, organisation and systems. - A view of the six parts of your commercial architecture. - Questions that reveal where the parts fail to connect. - A basis for choosing your next priority. [Explore this keynote ↗](https://oliverlopez.se/en/speaking/predictable-growth?hsLang=en) Focus: challenge familiar assumptions and open up new perspectives. Focus: give the team shared questions and language to continue the conversation. Focus: connect the ideas to a next step you can discuss in your business. The suggestion follows your chosen challenge. Your audience and desired outcome help us shape the focus together. [Watch Oliver on stage ↗](https://oliverlopez.se/en/speaking#speaker-film) [Discuss this with Oliver ↗](https://oliverlopez.se/en/speaking#enquire) Change my answers A starting point for our conversation ``` ``` Copy my suggestion [![Oliver Lopez](https://oliverlopez.se/hubfs/raw_assets/public/oliver-curious-2026/images/oliver-logo-white.svg)](https://oliverlopez.se/en/?hsLang=en) A MORE CURIOUS WORLD Stockholm · Marbella [About](https://oliverlopez.se/en/about-me?hsLang=en)[Contact](https://oliverlopez.se/en/contact?hsLang=en)[For organisers](https://oliverlopez.se/en/for-organisers?hsLang=en)[Book (in Swedish)](https://oliverlopez.se/sv/bok/skapa-varde-eller-do?hsLang=en) Cookie settings ```json { "@context" : "https://schema.org", "@id" : "https://oliverlopez.se/#person", "@type" : "Person", "name" : "Oliver Lopez", "sameAs" : [ "https://www.linkedin.com/in/lopezoliver/", "https://www.instagram.com/oliverlopez/", "https://substack.com/@oliverlopez" ], "url" : "https://oliverlopez.se/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://oliverlopez.se/#organization", "@type" : "Organization", "name" : "Oliver Lopez AB", "url" : "https://oliverlopez.se/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://oliverlopez.se/#website", "@type" : "WebSite", "about" : { "@id" : "https://oliverlopez.se/#person" }, "inLanguage" : [ "en", "sv" ], "name" : "Oliver Lopez", "publisher" : { "@id" : "https://oliverlopez.se/#organization" }, "url" : "https://oliverlopez.se/" } ``` ```json { "@context" : "https://schema.org", "@id" : "https://oliverlopez.se/en/speaking#webpage", "@type" : "WebPage", "about" : { "@id" : "https://oliverlopez.se/#person" }, "description" : "Keynotes for CEOs, sales leaders and commercial teams on customer value, AI and predictable growth. 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