01
Business objectives
What are you trying to achieve, and what needs to change from where you are today?
COMMERCIAL GROWTH · OLIVER LOPEZ
Build predictable growth.
Without breaking
your business.
What needs to work together before you can scale?
A keynote for CEOs, sales leaders and commercial leadership teams who want growth to depend on more than a few strong individuals.
Discuss your event ↗
WHEN MORE ACTIVITY ISN’T ENOUGH
Can the business keep up with the ambition?
The targets rise. You hire more people, add tools and ask the team to work harder. Yet the pipeline remains unpredictable and too much still depends on particular people.
This keynote takes a Commercial Architects perspective on growth: how the parts of your commercial organisation fit together, where friction appears and what to address before increasing the pace.
What your audience takes away
- A shared way to examine growth across six connected areas.
- Questions that reveal gaps between your goals, customer priorities and day-to-day execution.
- A basis for deciding whether the next investment should be in process, people or technology.
THE COMMERCIAL ARCHITECTURE
Six areas.
One business.
02
Customers
Which companies and buying roles should you focus on, and why?
03
Value proposition
What makes your offer relevant and your value clear to the customer?
04
Processes
How does the work move from first interest to a sales conversation and a customer?
05
Organisation
Who owns what, how do teams work together and what do you measure?
06
Systems & tools
How should CRM, automation and AI support the way you have chosen to work?
AI belongs within systems and tools. Its role follows from the customer needs, processes and decisions it is meant to support.
OLIVER ON STAGE
See Oliver on stage.
A minute on stage at INBOUND 2017: sales, marketing and building value.
Discuss your event ↗FEEDBACK FROM A PREVIOUS ENGAGEMENT
“We have used Oliver as a lecturer on two occasions at the sales conference, and we have also engaged him in other contexts as a speaker. What makes him such a good speaker is that he is well-read, provides concrete tips and presents challenges, always with a touch of humour. I can warmly recommend Oliver Lopez as a speaker for kick-offs, management meetings or customer events when sales are in focus.”
Henrik Broman
Founder of ProSales Institute AB
Quote and role as credited on the previous website.
FROM A SHARED PERSPECTIVE TO THE NEXT STEP
Start the right conversation.
The keynote gives your leadership team questions to work with. If you want to explore your own commercial structure in more depth, that work continues through Commercial Architects.
BEFORE YOU BOOK
Questions about the keynote.
Who is this keynote for?
CEOs, sales leaders and commercial leadership teams in B2B companies that want to examine what needs to change as the business grows.
Does the keynote include a company assessment?
The keynote introduces the perspective and questions. An assessment of your own business is a separate engagement through Commercial Architects.
Where does AI fit into the six areas?
AI is part of systems and tools. We examine its purpose in relation to customer needs, processes and responsibilities.
Can it be delivered in English or Swedish?
Yes. We agree the language, audience, focus and format before the event. Include your preferred date and location in the form below.
LET’S MAKE IT A GOOD CONVERSATION
Start with
your idea.
Tell me about your event, your audience and the conversation you want to start.
Include your preferred date, location and keynote topic. A few lines are enough to begin.
You can also email Oliver or call +46 76 783 64 00.