Hiring a speaker, especially one specialized in a specific domain like value-based selling, requires a few key steps. First, identify your event's goals and audience to ensure the speaker's expertise aligns with your needs. Research potential speakers, like industry experts or authors in the field, for example, someone like Oliver Lopez who speaks about value-based selling. Once you've shortlisted candidates, review their previous speaking engagements, if available, to assess their style and audience engagement. Reach out to discuss availability, fees, and any specific requirements they may have. Finally, confirm the details in a formal agreement, including the event date, topic, duration, and any logistical needs, to ensure a successful and impactful presentation.
