WORKSHOP

Sell Value or Die

The workshop that moves the needle.

You’ve heard the keynote. Now it’s time to roll up your sleeves.


This half-day workshop helps your team break down what they think they’re selling, and rebuild it around actual customer value. It’s practical, tough, and designed to spark internal debate that leads to real alignment.

Who It’s For:

Sales teams. Marketing teams. Leadership teams. Anyone responsible for growth.

What We’ll Work On:

  • What are you really selling? (Spoiler: It’s not your product.)

  • Defining customer outcomes and why they matter.

  • Crafting a sales narrative that wins deals.

  • Building a value-based growth plan.

  • Identifying blockers in your current go-to-market motion.

  • Overview of the 6-pillar growth framework.

Outcomes:

  • Clarity on value vs offer

  • Realigned messaging

  • Growth maturity self-assessment

  • Foundation for consulting/coaching partnership

Delivery Format:

  • Half day (3 hours)

  • On Zoom or on-site

  • Includes team exercises, roleplay, and hot-seat critiques

 

INVESTMENT: 7.000 EUROS
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Sell Value or Die

Stop pushing products and start delivering value. 

In this keynote, you get practical and proven strategies for mastering value based selling in today’s competitive market. Drawing from my book, Sell Value or Die, I dive into why selling value is no longer optional – it's essential for survival.

Buy book

What My Clients Say

 
Marie Berner Moberg
A huge thank you, Oliver Lopez, for an INCREDIBLY inspiring presentation about value creation! Today, we feel enlightened and filled with new and exciting insights!
Marie Berner Moberg
Managing Director, Dun & Bradstreet
★★★★★
Jens Boisen
I discovered Oliver at The Sales Conference and appreciated his deep understanding of B2B sales and how he has combined it with digitalization. In his presentations, Oliver is insightful, challenging, and at the same time, light-hearted. It's easy to grasp Oliver's message; he presents his experiences and topics in a concrete and entertaining way.
Jens Boisen
Head of Account managers, Athenas Talare Sverige
★★★★★
Mia Martinsson
I can recommend Oliver as a speaker for larger kick-offs or events for sales and marketing organizations that want to be at the leading edge when it comes to how one best combines the digital with the traditional.
Mia Martinsson
Director Corporate Governance, OKQ8
★★★★★

Interested?

Book a call to discuss sales, marketing and growth with me.

Book meeting