Sell Value or Die.

The future of sales depends on it.

If you're not creating real customer value, you're not growing. You're dying.

Keynotes that challenge. Workshops that activate. Strategy that drives actual business impact.

No fluff. No playbook templates. Just sharp insights and real growth work.

Book Consultation

Speaking

Inspire + Provoke

A high-impact talk that wakes up teams, exposes what’s not working, and challenges them to sell real value, not just products.

Workshops

Activate + Align

One powerful half-day. Get clarity on your value, your message, and your sales motion. Designed for teams who want traction, not theory.

Consulting

Coach + Challenge

Ongoing consulting and coaching for founders and sales leaders ready to build real momentum. Based on the 6 growth pillars.

Most companies want to grow, until it gets uncomfortable.

Sales, marketing and customer success don’t speak the same language.
Teams confuse “features” with “value”.
Growth plans collapse under weak messaging.

You don’t need another tool. You need a system and someone to guide you through it.

Growth isn't a marketing or sales function. It's a business decision.

Most companies say they want to grow, but when it’s time to act, they fall back into comfort zones: feature-focused sales pitches, copy-paste funnels, marketing disconnected from revenue.

That’s not growth. That’s stagnation.

If you’re ready to challenge your team, sharpen your value proposition, and align your sales and marketing around outcomes, not outputs, you’re in the right place.

Work with me in 3 steps

1. Start with a keynote

→ Spark change and challenge assumptions.

2. Dive deep with the workshop

→ Get aligned around real value.

3. Commit to strategy and get things done

→ Execute with consistency and confidence.

A huge thank you, Oliver Lopez, for an INCREDIBLY inspiring presentation about value creation! Today, we feel enlightened and filled with new and exciting insights!

Marie Berner Moberg

Managing Director, Dun & Bradstreet

I can recommend Oliver as a speaker for larger kick-offs or events for sales and marketing organizations that want to be at the leading edge when it comes to how one best combines the digital with the traditional.

Mia Martinsson

Director Corporate Governance at OKQ8

I discovered Oliver at The Sales Conference and appreciated his deep understanding of B2B sales and how he has combined it with digitalization. In his presentations, Oliver is insightful, challenging, and at the same time, light-hearted. It's easy to grasp Oliver's message; he presents his experiences and topics in a concrete and entertaining way.

Jens Boisen

Head of Account managers, Athenas Talare Sverige

We have used Oliver as a lecturer on two occasions at the sales conference, and we have also engaged him in other contexts as a speaker. What makes him such a good speaker is that he is well-read, provides concrete tips and presents challenges, always with a touch of humour. I can warmly recommend Oliver Lopez as a speaker for kick-offs, management meetings or customer events when sales are in focus.

Henrik Broman

Founder of ProSales Institute AB

I had decided to bring in Oliver to talk about how sales have changed and how we can meet customers during their decision-making process in a manner that was both challenging and that encouraged development. Oliver’s mantra is that as sales reps, we must deliver value and not become bogged down in our line of products and services, actually becoming a valuable asset for the customer!

Therese Falkbåge

Head of Marketing, IT-Total

I engaged Oliver to speak to my sales team and to even provide coaching for a time. We obtained tools and methods for becoming even more relevant in interacting with our customers. Oliver’s strength is in the combination of understanding how the new digital technologies affect sales but without abandoning traditional techniques. Both Oliver and I are convinced that the telephone is still the most important tool in sales. I would recommend Oliver as a lecturer/coach to those sales organizations that want to understand what works today and in the future when it comes to sales.

Håkan Palmbäck

Head of Business Development & Lead Generation, Basefarm

You’re Already Losing.

The fastest-growing companies treat the different departments as one unified revenue team, not separate silos with different agendas.

When your messaging, targeting, and go-to-market execution all point toward the same revenue outcome, you build momentum.
When they don’t, you burn leads, miss quotas, and stall growth. You die.

Most teams realize this too late, after the pipeline dries up or the market moves on.

Don’t wait. Align your revenue team before your competitors do.

Book paid consultation here!

Trusted by forward-thinking teams across the Globe.

Sell Value or Die

A handbook for B2B sellers

The way customers buy has changed, something that we as sellers and entrepreneurs need to adapt to. What used to work yesterday no longer does! With AI as the main driver for most organizations, the role of the seller is threatened.

In my book I dive into the transformation of the B2B salesperson. I give you the background from being a product pushing seller (I used to be one) to becoming a value-creating advisor who delivers "aha" experiences and knowledge in every customer interaction.