COACHING

Sales & Leadership Coaching 

When you’re committed - not just curious.


Growth doesn’t happen in a slide deck.

It happens in live deals, real conversations, and the tough calls leaders and teams make every day.

This coaching offer isn’t about theory or inspiration. It’s for those ready to show up, level up, and do the real work.

When the keynote ends and the workshop wraps, this is where momentum turns into movement.


Who It’s For:

  • Founders and CEOs who want a coach—not another agency

  • Sales leaders looking for clarity, accountability, and sharper execution

  • Sales reps ready to build skills that stick and habits that convert

Teams who see sales as a craft and growth as a team sport


Structure:

  • 6-month commitment

  • Monthly 90-minute Zoom coaching sessions

  • Slack/email access for quick feedback and sales questions in between

  • Optional: In-person coaching intensives each quarter

  • No fluff. No templates. Just sharp, relevant coaching when it matters most.


What You Get:

 

  • Coaching tailored to your team, your deals, and your business reality

  • Live deal reviews, messaging tune-ups, and sales process upgrades

  • Clear direction, direct feedback, and someone who calls out what others won’t

  • Actionable next steps after every session- no guesswork, no BS


Need a Sales Academy setup?

Looking to train your full sales org in a more structured way?

Ask about the Sales Academy Program, built around the Sell Value or Die methodology. It’s a guided track for building sales confidence, consistency, and results across your team.

From the always challenging discovery phase to the magic of closing tha big deals, your reps will turn into value building experts.

Oliver Lopez-Speaker-Stockholm
Trusted by clients worldwide
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Sell Value or Die

The tectical way to scale and close more deal. 

Sell Value or Die isn’t just a book, it’s the foundation for my entire strategy and coaching approach. Every session, whether it’s a focused workshop, a quarterly growth sprint, or executive-level coaching, is built on the same core principles. This methodology cuts through the noise and drives action. 

What My Clients Say

 

Marie Berner Moberg
A huge thank you, Oliver Lopez, for an INCREDIBLY inspiring presentation about value creation! Today, we feel enlightened and filled with new and exciting insights!
Marie Berner Moberg
Managing Director, Dun & Bradstreet
Jens Boisen
I discovered Oliver at The Sales Conference and appreciated his deep understanding of B2B sales and how he has combined it with digitalization. In his presentations, Oliver is insightful, challenging, and at the same time, light-hearted. It's easy to grasp Oliver's message; he presents his experiences and topics in a concrete and entertaining way.
Jens Boisen
Head of Account managers, Athenas Talare Sverige
Mia Martinsson
I can recommend Oliver as a speaker for larger kick-offs or events for sales and marketing organizations that want to be at the leading edge when it comes to how one best combines the digital with the traditional.
Mia Martinsson
Director Corporate Governance, OKQ8
Henrik Broman
We have used Oliver as a lecturer on two occasions at the sales conference, and we have also engaged him in other contexts as a speaker. What makes him such a good speaker is that he is well-read, provides concrete tips and presents challenges, always with a touch of humour. I can warmly recommend Oliver Lopez as a speaker for kick-offs, management meetings or customer events when sales are in focus.
Henrik Broman
Founder of ProSales Institute AB
Therese Falkbåge
I had decided to bring in Oliver to talk about how sales have changed and how we can meet customers during their decision-making process in a manner that was both challenging and that encouraged development. Oliver’s mantra is that as sales reps, we must deliver value and not become bogged down in our line of products and services, actually becoming a valuable asset for the customer!
Therese Falkbåge
Head of Marketing, IT-Total
Håkan Palmbäck
I engaged Oliver to speak to my sales team and to even provide coaching for a time. We obtained tools and methods for becoming even more relevant in interacting with our customers. Oliver’s strength is in the combination of understanding how the new digital technologies affect sales but without abandoning traditional techniques. Both Oliver and I are convinced that the telephone is still the most important tool in sales. I would recommend Oliver as a lecturer/coach to those sales organizations that want to understand what works today and in the future when it comes to sales.
Håkan Palmbäck
Head of Business Development & Lead Generation, Basefarm

Interested?

Book a call to discuss more with Oliver.